CASE STUDIES
Sponsorship Rights Sales
Hammerson
Creating innovative long-term partnership for the UK’s largest operator of retail destinations, which include The Bullring in Birmingham, Brent Cross, London, and Dundrum Town Centre in Dublin
OVO Bikes
We created and sold the Cycle Hire sponsorship propostions in Glasgow and Cardiff to OVO Energy. Renamed OVO Bikes, the partnership between OVO and Nextbike launched in Summer 2021.
Transport for London
PHAR has a close working relationship with Transport for London, most recently analysing the Santander Cycle Hire Scheme sponsorhsip, advising on renewal strategy, and tracking impact of the sponsorship on Santander’s business
HSBC & Jewel Changi Airport
We brokered a partnership between HSBC and Changi Airport’s new development Jewel Changi. HSBC have naming rights to thw world’s largest indoor waterfall - The HSBC Rain Vortex
Vodafone & TfGM
We sold a sponsorship with Transport for Greater Manchester to Vodafone, making them the Official Metrolink Wi-Fi partner, which included installation of Vodafone Wi-Fi infrastructure across the network
Accenture &
British Triathlon
We delivered a partnership between Accenture and British Triathlon to sponsor a series of races and events across the country
SIXT &
Manchetser Airport
We created a partnership between SIXT and Manchester Airport which saw a spectactular advertising installation in the departure area
Kia Oval
We partnered Kia with Surrey CCC as naming rights sponsor of The Oval cricket ground. This deal is now one of the longest associations in British sport
EDF Energy &
The London Eye
PHAR brokered a deal for EDF Energy to become the naming rights partner of the London Eye, one of London’s most iconic sites
Partnership Strategy
Lebara
We advised on Lebara’s brand re-positioning and subsequent sponsorship of British Swimming which was integrated throughout their 2020 ATL campaign
Up & Go
We created Up & Go’s sponsorship of British Swimming, advising on content integration across its paid media strategy
RICOH
We developed and managed Ricoh’s award-winning “Ricoh Rugby Change Series” and “Business of Rugby” campaigns brought to life through its partnership with Premiership Rugby
FOREX.com
We created and managed FOREX.com’s sponsorship of Manchester City, including integrated image-rights for the use of Vincent Kompany in their campaign “Where Football meets Trading”
Sponsorship Insight - Brands
O2
PHAR Insight implemented an ongoing European-wide sponsorship tracking study for O2, assessing the performance of all their sponsorships including The O2 and England Rugby
Royal London
Since Royal London’s sponsorship of England ODI cricket launched in 2014, PHAR Insight have been tracking the impact the sponsorship has been having on Royal London’s brand and business
SSE
PHAR Insight worked across SSE’s sponsorship portfolio, assessing the value that the benefits in each of their partnership packages was delivering, and which sponsorships were offering the best value for money
Sponsorship Insight - Rights Holders
Queen Elizabeth Olympic Park
PHAR Insight has worked on numerous projects related to the Olympic Park in London, including valuing the naming rights to the Olympic Stadium and the Aquatics Centre
BAFTA
BAFTA worked with Phar Insight to support the valuation of the sponsorship rights around the BAFTA Film and Television Awards, as well as supporting with evaluations for BAFTA’s regional Awards.
The BRIT Awards
PHAR Insight evaluated the sponsorship packages that The Brit Awards were delivering to their sponsors, including Mastercard, their title partner, to ensure The Brits were maximising the potential of their partnerships
Red Bull
PHAR Insight worked with Red Bull Media House to evaluate three of the event properties - Red Bull Cliff Diving, Red Bull Music Festivals, and Red Bull BC One
Science Museum
The Science Museum appointed PHAR Insight to review their sponsorship operations, value the current partnership packages, and advise on an optimal sponsorship structure going forward
Cancer Research Race for Life
PHAR Insight was appointed to evaluate the sponsorships of Cancer Research’s Race for Life
Eden Project
PHAR Insight has worked with The Eden Project on various research initiatives for a number of years
National Trust for Scotland
PHAR Insight conducted a review in to NTS’s sponsorhsip estate, and advised on sponsorship packaging and structure
Chelsea FC
PHAR Insight worked with Chelsea FC to value all their partnership assets, and track the impact that sponsorship of the Football Club was having on the businesses of all their partners
The Premier League
PHAR Insight were retained by The Premier League as their official research partners for 15 years. Over that period we undertook numerous research projects including bi-monthly sponsor exposure value analysis for all 20 Premier League clubs
Fulham Pier at Fulham Football FC
PHAR Insight was appointed by Fulham FC to help them realise the sponsorship potential of their new Fulham Pier destination at their Craven Cottage stadium
Transport for Greater Manchester
PHAR Insight has worked with TfGM for a number of years, on all aspects of their transport network with regard to sponsorship and partnerships
Transport for West Midlands
PHAR Insight have worked with TfWM to help them understand the sponsorship potential of all their assets, including cycle hire, bus and tram networks
Manchester Airports Group
PHAR has worked for Manchester Airports Group for a number of years. The Insight team undertook an audit of MAG airports, identified and valued all potential sposnorship assets
London City Airport
PHAR Insight assessed London City Airport and evaluated their potential marketing assets. This resulted in a multi-year sponsorship deal with Bloomberg, which turned the airport in to one big Bloomberg business lounge
MEDIA STRATEGY
European Professional Club Rugby
We’ve worked with EPCR for the past three seasons to deliver sold-out Heineken Champions Cup Finals in Bilbao, Newcastle and Marseille
AEB
We launched AEB’s first-ever national marketing campaign on ITV and LBC
Oppo
We delivered double-digit prompted awareness growth for Oppo Brothers Ice-Cream through a paid social campaign in its key markets of UK, Netherlands and Germany
Vita Coco
We launched Vita Coco’s first-ever TV campaign through sponsorship of Sky Living