SPONSORSHIP RESEARCH & ANALYSIS
PHAR Insight is the research division of PHAR Partnerships. We work with both brands and rights holders to help them truly understand sponsorship and partnership opportunties
We’ve been industry-leading specialists for over 20 years, developing a number of techniques and processes that have been imitated by others in the industry.
In recent years we have applied this knowledge and expertise to create a suite of sophisticated, industry-leading analysis tools, taking the quality and accuracy of analysis provided to clients to a new level.
Click here to see some examples of our work. Here are some of our previous clients (for full list, click here):
OUR SERVICES
FOR BRANDS
A data-driven process using our SPONSORSHIP SELECTOR tool to identify which potential sponsorship opportunties are a best fit for your brand and your sponsorship objectives, with the ability to directly compare multiple opportunties against the same set criteria
Using our SPONSORSHIP EVALUATOR tool to calculate a marketing-equivalent value for the tangible elements of your sponsorship package, and assessing the strength of the intangible elements, so you can understand what the sponsorship is delivering
Our SPONSORSHIP VALUE INDEX algorithm utilises hundreds of previous sponsorship assessments, of both tangible and intangible benefits, to determine the right price for an existing or potential sponsorship
Consumer research to understand what impact a sponsorship is having on your brand and on your business. Is the sponsorship having a direct effect on brand awareness, brand perception, consideration, and propensity to purchase?
FOR RIGHTS OWNERS
A full review of your property to understand the sponsorship potential, and identify which assets under your control could be attractive to potential sponsors and brand partners
Using our SPONSORSHIP EVALUATOR tool, a full evaluation of these identified potential sponsorship assets and benefits, to understand the marketing equivalent value of these, in order to guide pricing. As well as assessing the strategic strength of any potential partnership (intangibles)
Recommending the optimal sponsorship and partnership structure, to utilise your sponsorship assets and maximise the revenue potential from sponsorship
Creating sponsorship packages which make best use of the available assets and benefits, and using our SPONSORSHIP VALUE INDEX tool to calculate a sensible pricing structure which can be used to take opportunites to market
Consumer research to understand what impact your sponsorships are having on your partners’ brands and businesses. Is your sponsorship having a direct effect on their brand awareness, brand perception, consideration, and propensity to purchase?