European Professional Club Rugby (EPCR) has announced IHG Hotels & Resorts as its first-ever Official Hotels Partner. The three-season partnership commenced ahead of the conclusion of this year’s 2021/22 Heineken Champions Cup and EPCR Challenge Cup quarter-finals, and will run through to June 2025.
PHAR are delighted to have brought together IHG and EPCR as part of our ongoing role supporting EPCR’s various marketing and commercial initiatives.
IHG will sit alongside DHL and Tissot in EPCR’s second sponsorship Tier underneath Title Partner Heineken, receiving a comprehensive rights package designed to drive EPCR’s global fanbase to IHG’s exciting portfolio of brands and re-designed loyalty programme, IHG One Rewards. Fans will experience IHG via in-stadium, LED activations, social and digital-savvy campaigns, and more.