As part of our ongoing work with the Kennel Club, we are delighted to have brokered a partnership for Škoda to become the Official Automotive Partner of Crufts - the UK’s biggest and most prestigious dog event. Organised by The Kennel Club and held at the NEC in Birmingham, the show celebrates every aspect of dog ownership. The 2023 event is expected to be the biggest to date and runs from 9-12 March.
While 2023 marks the first official partnership between Škoda and Crufts, the brand has enjoyed a very close relationship with dogs and their owners for many years. Škoda has continually developed a wide range of safety and comfort accessories which allow owners transport their furry friends securely and comfortably at all times.
Škoda will be at Crufts with its charity partner, Dogs for Good. Škoda has been working with the charitable organisation since 2022, to help raise awareness of the amazing cause, which brings people and dogs together to help make life possible for people with a range of disabilities.
As part of the official partnership with Crufts, Škoda will have a stand in the main exhibition hall featuring a special podium where visitors can take selfies of themselves with their dogs. The stand will also feature the Kamiq from the brand’s acclaimed television advert which saw the compact SUV tackle a dog show agility course.