Careem Bike appoint PHAR as its exclusive partnership agency

PHAR Partnerships is thrilled to officially announce its appointment by Careem BIKE as its exclusive partnership agency. 

Careem BIKE, the first large-scale bike sharing initiative in the UAE, has a 15-year partnership with the Roads and Transport Authority (RTA) to improve liveability by providing a sustainable, eco-friendly and affordable mode of transport that fits into the wider public transport network. It currently has 175 stations and 1,750 E-Bikes in Dubai, 25 stations and 325 E-Bikes in Abu Dhabi, which will increase to 65 stations and 700 E-Bikes this year. Aside from these two cities, Careem is also preparing to initiate the bikeshare scheme in Saudi Arabia.

As their exclusive partnership agency, PHAR has launched the Careem Bikeshare Partnership Programme (CBPP) with the aim to partner with companies that desire to align their goals with the UAE’s vision to provide environmentally-friendly transport alternatives and a sustainable future.   

Sami Amin, Senior Director of Operations at Careem BIKE said: “Careem BIKE has grown into the leading bike-share scheme in the region and is trusted by hundreds of thousands of customers in the UAE who enjoy being part of a healthier, more environmentally-friendly community. Our recent expansion to Saudi Arabia will enable us to bring micro-mobility to the holy city of Medinah. We’re excited to find a new sponsorship partner that shares our vision for delivering convenient and accessible micro mobility solutions in support of a sustainable future.’’

Marcus Wight, CEO PHAR Partnerships, said: “PHAR has become the leading global consultancy for creating brand partnership programmes for sustainable forms of transport. We believe passionately that brands want to show their long term commitment to making cities better places to live, work or visit  and Careem are the best possible partner to offer brands a platform to showcase their story and demonstrate their actions towards creating a healthier and more sustainable future.”  

To learn more about the Careem Bikeshare Partnership Programme or explore opportunities with PHAR, contact us andrew.fraser@pharpartnerships.com

CEO of PHAR, Marcus Wight, completes trade mission to Australia

A very productive and enjoyable two weeks in Australia as we grow the PHAR business in another country. From the start of the trip in Brisbane with the Minister for Tourism and Olympics 2032 to the Australian Grand Prix in Melobourne.

PHAR CEO Marcus Wight on UK Government's Sports Economy Trade Mission to Australia

The UK Government’s sports economy trade mission to Australia got underway today, Monday 21st March 2023. First stop on the tour was Brisbane. PHAR CEO Marcus Wight is looking forward to a great couple of weeks meeting some fantastic stakeholders and businesses around Australia, and showcasing all that PHAR has to offer.

Škoda at Crufts 2023

PHAR Appointed Warner Bros. Discovery's Media Representative in the Philippines

On January 1, 2023, PHAR Partnerships became the media representative of the Warner Brothers Discovery’s popular channels including Cartoon Network, Warner TV, Boomerang, Discovery, TLC, Animal Planet, AFN, HGTV, Food Network and Travel Channel.

Connect with your brand’s desired market through Warner Brothers Discovery’s diverse and complete range of content from entertainment, lifestyle, infotainment, and family & kids. 

Get in touch with marketing@pharpartnerships.com for more information. 

PHAR brokers deal for Škoda to become the Official Automotive Partner of Crufts

As part of our ongoing work with the Kennel Club, we are delighted to have brokered a partnership for Škoda to become the Official Automotive Partner of Crufts - the UK’s biggest and most prestigious dog event. Organised by The Kennel Club and held at the NEC in Birmingham, the show celebrates every aspect of dog ownership. The 2023 event is expected to be the biggest to date and runs from 9-12 March.

While 2023 marks the first official partnership between Škoda and Crufts, the brand has enjoyed a very close relationship with dogs and their owners for many years. Škoda has continually developed a wide range of safety and comfort accessories which allow owners transport their furry friends securely and comfortably at all times.

Škoda will be at Crufts with its charity partner, Dogs for Good. Škoda has been working with the charitable organisation since 2022, to help raise awareness of the amazing cause, which brings people and dogs together to help make life possible for people with a range of disabilities.

As part of the official partnership with Crufts, Škoda will have a stand in the main exhibition hall featuring a special podium where visitors can take selfies of themselves with their dogs. The stand will also feature the Kamiq from the brand’s acclaimed television advert which saw the compact SUV tackle a dog show agility course.

Anywheel Singapore Signs Sponsorship Sales Agreement with PHAR Partnerships

Pictured above: PHAR Partnerships’ Project Director, Chanyanit Klongsilpachai, and Head of Partnerships, Andrew Fraser, after signing the consultancy contract with Founder & CEO of Anywheel, Htay Aung.

PHAR Partnerships is thrilled to announce its appointment by Anywheel Singapore as its exclusive sponsorship agency.

Anywheel, the bike-sharing scheme founded in Singapore on World Car-Free Day in 2017, aims to complement the current transport system in the country by encouraging users to reduce the dependence on carbon-emitting vehicles as their preferred mode of transportation. It is currently the largest operator in Singapore, owning 30,000 out of the 36,000 bikes available for sharing within the nation.

Previously, Anywheel Singapore signed a consultancy agreement with PHAR, that leveraged on PHAR’s expertise in designing brand partnership packages. With this arrangement, PHAR is to develop a go-to-market strategy and secure suitable partners for the Anywheel bike-sharing scheme.

The brand partners will serve as a strategic alliance with Anywheel Singapore that will see region-wide brand awareness and the association to pro-environmental causes, in addition to providing a greener and healthier transport alternative for citizens, expatriates and visitors alike. The ideal sponsor would be one that cares for the future generations of Singapore by reducing its carbon footprint, thereby contributing, and committing to The Singapore Green Plan 2030, which is a whole-of-nation movement to advance Singapore’s national agenda on sustainable development.

To build greater awareness of environmental sustainability and to encourage the use of greener transport modes among commuters, the Land Transport Authority’s regulatory requirements have helped to support the sustainable growth of the bicycle-sharing landscape, and Anywheel is optimistic to see the resurgence of bike-sharing here despite the Covid-19 pandemic.

Htay Aung, CEO and Founder of Anywheel, commented “It’s an exciting new chapter that Anywheel will be embarking on, with the assistance of PHAR, Anywheel aims to partner with like minded global brands to spread awareness on sustainable transportation while delivering meaningful messages to the targeted audience.

Andrew Fraser, Head of Global Partnerships for PHAR Partnerships, commented, “We are thrilled to have been appointed by Anywheel Singapore – as new integrated mobility solutions become ever more important within cities across the world, Anywheel offers brands the best possible chance to showcase their story to an engaged and captive audience, whilst demonstrating their commitment to creating a greener, more sustainable future.” 

To find out more about Anywheel Singapore’s sponsorship details or explore opportunities with PHAR, contact us at timotheus.yong@pharpartnerships.com.

About PHAR Partnerships

PHAR is an independent company specializing in sponsorship consultancy and sales. PHAR has come a long way since our founding in 2011 – now a company of 90 people with offices in Singapore, Kuala Lumpur, Bangkok, Manila, Jakarta, Bangalore, Sydney, and London.

We aspire to create exciting and relevant brand marketing partnerships that generate revenue streams for our partners while improving the experience of our customers at every point of contact.

PHAR works with rights holders across airports, airlines, mass transit systems, infrastructure, and leisure across the globe with our focus mainly on Southeast Asia – Jewel Changi Airport, Changi Airport, AirAsia, LRMC, Viu, Anywheel, LTA and more.

About Anywheel

Established in 2017, Anywheel is a homegrown bike-sharing company in Singapore. They are currently the largest bike-sharing operator that serves 5.5 million residents and 20 million tourists. Anywheel was built on the notion of being a responsible corporation with sustainable practices so they can leave a sustainable world for the future generations. With a mission to advocate environmentally friendly transport, they are driven to bring a low-carbon and complete micro-mobility solution to the world, starting with Singapore.

Lebara Utilises British Swimming Partnership to Create "Staying Connected" Series

As part of the partnership with British Swimming, Lebara has created a series of short videos around the importance of staying connected. The lastest in the series focusses on Artistic Swimming.

Artistic Swimming is a sport that combines elements of gymnastics, dance and endurance in the water, so flexibility is key to Kate and Izzy's success. Britain's leading Artistic Swimming Duet share the importance of staying connected to keep in touch with loved ones when travelling the world, and to use their a platform to communicate with their audience - whether this be to promote body confidence for young women and girls, or raise awareness of plastic pollution in the oceans.

You can see the video below:

PHAR brokers deal for National Grid to sponsor Beryl’s flagship scheme in Norwich

The UK’s largest electricity transmission and distribution business, National Grid, has partnered with micromobility operator Beryl as sponsor of its flagship fleet in the city of Norwich, England.

The multi-year partnership, has been brokered by PHAR as Beryl’s exclusive sponsorship partner.

The partnership will allow Beryl to run more projects with businesses, charities and community groups to make sustainable travel more accessible. By boosting this work, the partnership will help further reduce traffic congestion and carbon emissions, while improving mental and physical health and air quality in Norwich.

Rhian Kelly, Chief Sustainability Officer at National Grid, said: “At National Grid, we’re committed to playing our part in delivering a clean energy transition and tackling high emitting sectors such as transport. Partnering with the communities we serve on projects that will cut carbon emissions strongly aligns with our sustainability values and ambitions, and we’re pleased to collaborate with Beryl on this scheme in Norwich.”

Launched first as a bike share scheme in March 2020, e-bikes were then added to the Norwich scheme in July 2020, followed by e-scooters in January 2021.

The scheme has generated more than 761,000 journeys saving nearly 30 tonnes of CO2, according to industry calculations.

“This is a fantastic opportunity for us to partner with a globally recognised organisation that shares our outlook and values around the decarbonisation of transport,” said Beryl’s CEO and Co-Founder, Phil Ellis.

Councillor Lana Hempsall, Sustainable Transport Champion at Norfolk County Council, commented: “The green bikes and e-scooters are now well known across Norwich and many of our locals and visitors have become ‘Beryl converts’ using them to make those shorter journeys to work, education and leisure, rather than taking their car.”

“Having National Grid on board is going to create some great opportunities for our scheme and will allow us to do even more to develop the scheme and encourage even more people to leave the car at home which is key in helping us to achieve our ambitious net-zero objectives.”

OVO Bikes Supporting The Trussell Trust this Christmas

OVO Bikes Cardiff and Glasgow have announced a new charity initiative to support The Trussell Trust.

The winter OVO bikes campaign will provide Cardiff and Glasgow with 25 festive-designed bikes to help the trust with their ending UK hunger mission.

For every special winter OVO Bike rental, nextbike by TIER are donating the fare to charity plus adding £1 on top, making each ride into a £2 donation.

James Watts, head of PR, social and sponsorship for OVO Energy, said: “We’re so pleased to continue our support for the Trussell Trust this winter, with a real focus on helping people who face specific hardships.

"Our special edition Winter OVO Bikes will be available across both Glasgow and Cardiff throughout the festive period, with each ride having the added benefit of raising funds for UK foodbanks, as well as helping communities across both cities continue their journey towards zero carbon living."

Emma Revie, chief executive at the Trussell Trust, said: “We are very grateful to OVO Energy and nextbike for their incredible support.

"This winter, more people are likely to need a food bank’s help and food banks across our network face providing more than 7,000 food parcels to people in crisis every day throughout December. But ultimately, no one in the UK should need a food bank – all of us should have enough money for the essentials like food, clothing and heating.

"The support of cyclists in Glasgow using this initiative will help food banks within our network continue to provide the lifeline of emergency support for local people in crisis, while we work in the long term to end the need for food banks, for good.

"Thank you so much.”